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Educate: Share behind-the-scenes insights, tips, or how-tos related to your industry. (Think: “5 Tips for Styling Family Photos” or “How We Source Local Ingredients for Our Menu.”)
Celebrate Community: Shine a spotlight on partnerships, customer stories, or ways you’re giving back. (Example: “How Our Boutique Donated Winter Gear to Local Schools.”)
Share Your Journey: Talk about how you got started, why you love doing business in Fond du Lac, or how locals have supported your growth.
Offer Resources: Help readers with something useful – even a simple checklist or quick guide.
Events: Blog posts are not for promoting events. Submit your event here.
Alcohol-related content: Bar promotions or drink-related posts are not allowed unless previously approved.
Out-of-town focus: Keep it local! Posts should be relevant to Fond du Lac and surrounding areas.
Length: Aim for around 300 words and include an extra image or two to break up the text.
Add value first, promote second: Readers are more likely to care about your business when they learn something or feel connected to your story.
Keep it readable: Use short paragraphs, subheadings, and simple language when possible.
Stay authentic: Speak from the heart and keep it relevant to your work and community.
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In collaboration with Sparkchaser Studios, we’re setting up local businesses for holiday success. All you need is a goal. We’ll help you plan and create your photo and video content for the holidays.
These packages include access to a holiday-themed studio so you get all the holiday vibes without having to pull out a single string light.
