From Medical Studies to Macarons: Emily’s Journey
Emily’s path to becoming a beloved baker in Fond du Lac is as unique as her delicious macarons. Originally enrolled in a diagnostic medical sonography program in Marion, Emily quickly realized that the medical field was not her calling. The unsettling atmosphere in hospitals during 2021, amidst the lingering effects of COVID-19, prompted her to switch gears entirely.
A Shift to Business and Baking
Transferring to an online business program seemed like a natural pivot for Emily, who also worked at Bespoke Salon. Her baking journey began somewhat serendipitously when her mother took an online macaron class and passed on her newfound skills to Emily. Despite initially struggling with the pronunciation—often confusing ‘macaron’ with ‘macaroon’—Emily mastered the art of making these delicate treats. Her first batch was a hit during a local holiday wine walk, sparking the idea to turn her hobby into a business.
Launching Emily Rose Baking
With encouragement from the community and a successful second showing at the wine walk, Emily decided to officially start her home bakery. She quickly set up social media profiles on Facebook and Instagram, which helped her gain significant traction online. Her pages have seen substantial growth, thanks to her engaging content and mouth-watering photos of her baked goods.
Marketing and Community Engagement
When asked about her most effective marketing strategies, Emily credits word-of-mouth, particularly from family members like her grandmother, who became an avid supporter after ordering for Mother’s Day. This personal endorsement has proven to be a powerful lead generator for Emily Rose Baking.
A Diverse Menu Under Cottage Law
Operating under cottage law, Emily offers a variety of baked goods that do not require refrigeration:
- Cookies
- Brownies
- Cupcakes and mini cupcakes
- Custom cakes
- Macarons
- Muffins
- Breads
Among these, macarons and custom cakes are her favorites. The former for their rarity and complexity, and the latter for the creative collaboration they entail with customers.
Notable Contributions and Future Plans
Emily’s baking has not only delighted customers but also contributed to community events. She donated custom cakes to the Children’s Museum’s Young at Heart event and provided treats for teacher appreciation at local schools. These acts of kindness have helped cement her reputation in the community.
Looking ahead, Emily is excited about her participation as a full-season vendor at the local farmers market, where she plans to introduce unique offerings like mini macarons and cupcake parfaits. These new products aim to differentiate her from other vendors and add a creative twist to her lineup.
Innovation at the Farmers Market
Emily’s strategy for standing out in the crowded market involves not just unique products but also thoughtful presentation and customer interaction. She’s considering innovative ideas like cupcake parfaits, which are not only visually appealing but also practical for on-the-go enjoyment, especially for families with children.
Location and Accessibility
For those looking to support Emily or try her delicious offerings, her booth at the farmers market will be strategically placed to avoid direct sunlight, ensuring the quality of her macarons. She’s aiming for a spot next to Craft City, near Sales Pizza, where the shade will help keep her products in perfect condition.
Simplifying Customer Transactions
Emily emphasizes the importance of an easy customer experience, which is why she directs orders through her website. This centralized approach helps avoid the confusion and inefficiency of managing orders through multiple channels like social media or messaging apps.
Engaging with Emily Rose Baking
For those interested in placing an order or learning more about Emily’s offerings, visiting her website is the best way to ensure a smooth transaction. The website allows customers to choose their pickup date and time, and for any inquiries not covered on the site, Emily is readily available to assist through direct messaging.
Conclusion: A Flourishing Future
As we wrap up today’s chat with Emily, it’s clear that her passion for baking and her commitment to her community have set her on a path to continued growth and success. Whether it’s through her innovative treats at the farmers market or her contributions to local events, Emily Rose Baking is becoming a staple in Fond du Lac’s culinary scene.
Get in Touch with Kelly Northlee for All Things Fond du Lac
Facebook Page: @FondyFamousKellyNorthlee
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Website: www.KellyNorthLee.com
Contact Number: +1 920-204-9957
